Dee Jay Promotions have supported DJs from the days they used to carry “back breaking” vinyl in crates to a memory stick with hundreds of tracks in their pockets. We were formed in partnership with all major record companies in 1991 (Sony Music, BMG, Warner Music, EMI, Universal). A year later we launched in Norway & Finland.
Back then we started by distributing vinyl from a small apartment in Stockholm before moving into our first office in the loft of BMG. Later on, distribution became CDs and now we’re fully transformed to digital distribution.
Dee Jay Promotions was founded with the basic principle of uniting and building credibility for the local DJ while giving the record companies a new way to reach out.
We realised that together with the DJs and the record companies we could educate and influence music tastes through the DJs power to make and break music to their captive audiences.
To build credibility and develop the dance music scene we created the Dance Charts, a compilation from the top 20 feedback list the DJs from different parts of the country reported weekly. The charts were quickly picked up by the national radio P3 in Sweden as a weekly format and it was also televised on ZTV with hosts Rob & Raz.
A couple of years later Norway and Finland had their respective charts and since then our charts have been influencing radio stations, international releases, compilations and tours all over the north.